This is a big deal and it makes you wonder what is it going to be next, we're so entrenched in denim that other options are not as explored. Corduroy trousers certainly seem to have an appeal, the cargo trouser movement appears to have died off after a brief existence. It feels like there could be some freedom and a radical new direction, we’re at the precipice, a new frontier for trousers, who knows what the fuck is going to happen.
That does not mean that selvedge denim will suddenly lose its lustre but it will be more so used in iterations of various outerwear pieces or even shirting. Brands like Story MFG and Tender Co have started out with strong denim offerings and have slowly moved to other fabrics for trousers.
Tech Ninjas, Hip hop druids or whatever you’d like to call them are the group that started this movement away from denim. You wouldn’t catch Erollson Hugh karate kicking someone’s head off in a pair of dry selvedge denim in an acronymjustu video. The technical trouser is where the trend setters appear to have headed. Wool is nice, Gore Tex is better. The ideal thing to aim for is superlative levels of functionality that are possibly beyond the realms of requirement. Is there a clip instead of a button? Can you turn them in to shorts? Are they 100% resistant to radio activity?