Vintage curation with the rosenrot

A continuation of our Archive Curators series this is a Q&A with designer and curator Gracia aka The Rosenrot

The Rosenrot. A banger by Rammstein but also a very finely curated selection of vintage apparel from rare Japanese brands run from Shanghai by a wonderful woman named Gracia with whom we had a brief Q&A over email. This lady is the real deal; very cool, sound business head and in possession of enough talent to make ROSEN a success by teaming past classics with her own creations.

ROSEN is a forward thinking business because the curated vintage selection is an opportunity to get a hold of pieces outside of the crazy cycle of planned obsolescence in fashion. This is then combined with the ROSEN collection that both compliments and builds on the archival stock. The idea is to mix it all together and the execution, the curation and creation, is where Gracia's vision and talent come to the fore.

As for the archive garments themselves you end up wondering who the plug is, or at least how long Gracia spends on eBay. A deep dive is very easy to do because there's some real fire in there, things that will make other people extremely jealous reveal themselves time and again as you load more pages. From the Comme des Garcons to the Raf, Haider Ackerman or Yohji and the hard to find Issey Sport pieces induce anime style nose bleeds. The way that they're shot, styled and presented all add to the appeal. By mixing in vintage pieces like Kimono and souvenir jackets the avante garde is nicely mixed slightly less avant garde; this is for the die hard fashion enthusiast and it's all fucking amazing.

That's where Gracia's vision and the ROSEN brand lies; filling the gaps from past collections with hindsight and her imagination. Makes for a good product and some excellent creative output.

When we fired over some questions to her they were more on the sourcing vintage pieces side of the bargain. If you're looking for some further deepness or explanation then either subscribe to her email newsletter (10/10 worth doing anyway) or check The Reading Room section of her store out. It's very cool and insightful and she's an excellent writer to boot.

She has also featured on a few episodes of the Care-Tags podcast, always worth a listen, which you can do here.

502: ​

What​ ​were​ ​the​ ​circumstances​ ​around​ ​you​ ​starting​ ​to​ ​sell​ ​vintage​ ​pieces?


I​ ​was​ ​in​ ​university​ ​in​ ​Melbourne​ ​when​ ​I​ ​started​ ​buying​ ​way​ ​more​ ​clothes​ ​than​ ​my​ ​small​ ​dorm​ ​space​ ​could​ ​house.​ ​These​ ​were​ ​just​ ​vintage​ ​leather​ ​jackets,​ ​80s​ ​dresses​ ​and​ ​RM​ ​Williams​ ​boots​ ​that​ ​the​ ​Australian​ ​vintage​ ​scene​ ​was​ ​well​ ​known​ ​for.​ ​A​ ​few​ ​rounds​ ​of​ ​this​ ​and​ ​I​ ​realised​ ​that​ ​there​ ​was​ ​money​ ​to​ ​be​ ​made​ ​in​ ​the​ ​second​ ​hand​ ​business.​ ​When​ ​I​ ​started​ ​dabbling​ ​into​ ​designer​ ​goods,​ ​I​ ​bought​ ​far​ ​too​ ​much​ ​again​ ​and​ ​so​ ​started​ ​offloading​ ​them​ ​on​ ​eBay.​ ​The​ ​same​ ​practice​ ​continued​ ​because​ ​people​ ​seemed​ ​to​ ​like​ ​my​ ​curation​ ​of​ ​products.​ ​It​ ​was​ ​rather​ ​nice​ ​to​ ​know​ ​that​ ​they​ ​appreciate​ ​my​ ​vision​ ​even​ ​though​ ​it​ ​was​ ​just​ ​a​ ​way​ ​for​ ​me​ ​to​ ​make​ ​extra​ ​money​ ​in​ ​school.​ ​Fast​ ​forward​ ​six​ ​or​ ​seven​ ​years​ ​and​ ​my​ ​hobby​ ​has​ ​turned​ ​into​ ​a​ ​business.​ ​